Website Guide


We've put together the following guide to help you choose what you want in a website. Use the menu below to jump to a particular section, click the [back to top] links to jump back to the top.

 

Page Layout & Design

A) Centered page layout @ 900 pixels wide with 100% height

B) Centered page layout @ 1000 pixels wide with 100% height

C) 100% Width & Height - stretch to fill screen

All site designs allow for a maximum of 3 revisions. So initially you will be presented with 2 or 3 layout & design concepts based on your design requests. You can then request further changes to one of those designs, and then you can request one final lot of changes to the design which at that point it will be ready to be coded.


Flash Headers & Intros

A) Basic flash header animation

B) Advanced flash header animation

C) Flash Basic introduction

  • Give your visitors a short impressive introduction to your website with a 10-30 second introduction
  • Maximum animation time spent is 4hrs
  • Can be user interactive if needed
  • Music can be included
  • Examples of Flash basic introductions:

D) Flash Advanced introduction

  • Give your visitors an impressive introduction to your website with a 30-60 second flash animated introduction
  • Maximum animation time spent is 6-20hrs depending on scale
  • Can be user interactive if needed
  • Music & sound effects can be included
  • Text and images can be made customiseable via Content Management System *additional cost.
  • Examples of Flash introductions
  • Examples of Flash advanced introductions:

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Website Navigation

A) Pure CSS driven drop down dynamic menu

  • The default menu system included in our CMS package. We will customise the style & layout to match the site design.
  • Up to 3 levels of menus, top level, sub menu and 2nd sub menu.
  • Menu includes SEO friendly urls that include the page keywords in the URL. Menu can be read by all search engines.
  • Menu can be Horizontal or Vertical depending on the site layout. Vertical allows more room for future additions to the menu, horizontal is limited to the width of the site
  • Examples of java multiple drop down dynamic menu:

B) Pure CSS driven drop down dynamic menu

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Website Content

The most important part of your site is the content. If you don't have enough content for your site then it is not worth having a website. A good website should have at least the following main important pages/information

  • Home Page - introduction to the business, with summary of what you do etc
  • Products/Services - in depth look at the products/services on offer with images
  • Contact - all your contact details including a quick enquiry form

This of course is just a guide, page name & topics can change.  The idea of having a website is to provide as much information as possible online for prospective customers so they can make an informed decision whether or not you have what they want and at the price that's right for them etc.

You have two options when it comes to content

  • Pitstop 101 inserts the content for you you will supply pitstop 101 with all content required for the initial website and we will format it and insert it into the website.
  • YOU insert your own content if you choose our CMS package you will be able to insert your own content, you will be provided with instructions on how to do this as well as have access to over the phone and email support. Inserting your own content will also save you $$.

Page Limits: There are no page limits when using our Content Management System (depending on the package you choose), you will only be limited by the amount of disk space allocated to your hosting account. The more pages, content & files you add to the site the more disk space you will consume.

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Content Management System (CMS)

Pitstop 101 have developed our very own Content Management System which gives our clients the option to 'take control' of their own website. After the initial website is developed we provide you with login details for the CMS, from which you can add/edit the content on your site. There are various options that can be included in the CMS package depending on your needs, some of these include

  • Guestbook/Testimonials - Have your customers/visitors leave reviews or testimonials via your site. You are notified when messages are left and can approve them via your admin before they appear online
    Live Examples: www.pitstop101.com/Testimonials-18.htm , www.hairbyanne.com.au/Testimonials.htm  
  • Newsletter/Subscriber management - Offer a newsletter option on your website and keep customers coming back to your site. From your CMS admin you will be able to monitor subscribers and compose/send out newsletters via our easy to use interface.
  • SEO Friendly - Have the option to specify keywords, titles and descriptions to each page in your site to help with search engine placement. Menu links will also reflect keywords for each page.
  • Web Statistics - comprehensive web stats available for your viewing 24/7, updates on a daily basis and lets you know where your traffic is coming from
  • Photo Gallery - Easily setup and maintain a photo gallery on your site. Auto generation of thumbnails and auto resizing of images makes adding photos to your site a breeze. Various options are available in regards to gallery layout, some examples include:
  • Forward Website / Bookmark Website Two useful tools to include in any website. Forward website allows your visitors to easily recommend your website to their friends. Bookmark website provides an easy way for your visitors to add a bookmark to your site for future easy access to it.
  • Auto Sitemap Can be included in the footer of your website, will automatically be updated whenever you add new pages to the site. Sitemaps play an important part in search engine placement also.
  • Search Function If your website contains many pages and content then it would be advisable to provide a search function. The search function will allow your visitors to search all the content on your site and will accurately bring up results.
  • Questions/FAQ If your website needs a FAQ section then our FAQ module will do the job. It allows you to easily maintain questions & answers and also provides the option for your visitors to submit a new question via your site which can be answered via the website admin and then displayed on the site.
  • More? Over the years we've made many custom modules and alterations for our clients, pretty much anything you can think of we can do it and add an easy to use interface for it in the existing CMS. Please contact us today for a demonstration.

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Other Custom Applications & Programming

We can also custom develop any other sort of web application, either from scratch or modify existing open source software. From membership databases to custom affiliate systems, we can do them all. Some of our past custom solutions include

  • Custom Affiliate System - Track referrals to your site or services
  • Online Quoting System - Setup your own quoting system online where you can specify unlimited options with different prices and descriptions.
  • Real Estate listing online management
  • Custom client portals and online ordering
  • Remote membership database integration into website for online membership renewals
  • Online course enrolment systems
  • and much more...

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e-Commerce

A) Offline ordering shopping cart

  • Admin interface provided for adding & editing products
  • Customers can place orders on your website
  • Customer makes payment 'offline', via bank/cheque etc and you manually process the order on payment
  • Customer can also submit credit card details for processing offline via a POS machine *SSL required
  • Customer and Site owner both get email notifications of new orders or order updates

B) Online ordering shopping cart with PayPal integration

  • Admin interface provided for adding & editing products
  • Customers can place orders on your website
  • Customer can make real time payment via PayPal payment website. Order is only submitted on successful payment
  • Customer and Site owner both get email notifications of new orders or order updates
  • Site owner gets paid directly into their PayPal account

C) Online ordering shopping cart Full e-Commerce

  • Admin interface provided for adding & editing products
  • Customers can place orders on your website
  • Customer can make real time payments directly on your website using Credit Card
  • Credit Card details can either be processed directly with a payment gateway (all real time)
  • SSL security for protection of customers details
  • Customer and Site owner both get email notifications of new orders or order updates
  • Site owner gets paid directly into their nominated bank account on a daily basis.
  • This option does require an internet enabled merchant account with your bank, as well as an account with eWay payment gateway. Merchant account fees vary, please check with your nominated bank.

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SSL Security

SSL (Secure Sockets Layer) is a cryptographic protocol that provides secure communications on the internet especially for online ordering and transactions.

  • Needed if you plan to accept private confidential information over your website
  • Produces that Padlock icon in the web browser to let visitors know that the site is secure
  • SSL certificates are based on virtually unbreakable 128-bit and high grade 256-big encryption
  • 99% browser recognition
  • Up to $2000 USD warranty
  • Requires a dedicated IP address for your website *extra cost

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Website Marketing

 

SEO and SEM - Advanced

For more info on associated COSTS or If you are interested in obtaining a QUOTE for SEO and SEM please let your CONSULTANT know or go to our Contact Us page to obtain the details for the appropriate section and call us NOW!

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Domain Names

All websites need a domain name. Your domain name should be relative to your business name and what you sell/provide. Its also good to register a domain that is descriptive as this has been proven to be an effective measure to getting a decent search engine ranking.

We will be encouraging you to use descriptive terms to describe your business when trying to come up with a domain name. We then check for availability of that domain name and register it for you.

We can register the following domain extensions

  • Australian Domain Names: .com.au , .net.au, .org.au, .id.au, .asn.au
  • Global: .com, .net, .org, .biz, .us, .info, .tv, .ws, .name, .mobi
  • International domains: .com.tw, .nu, .cn, .vg, .com.cn, .bz, .org.tw and many more
  • Also on request - Internationalized Domain Names - you can now register .com, .net, .org and .biz domain names in over 100 native languages such as Chinese, Japanese and Arabic.

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Website & Email Hosting

Once you have a website, you need to have it hosted. Hosting is when your website is placed on a remote hosting server (a computer similar to a desktop pc but customised for web hosting application). The web server is located in a data centre which is connected to the 'back bone' of the internet. There are hundreds of web hosting companies in Australia, all with varying prices and support levels. So why should you choose us?

  • Australian Based Hosting - We operate and maintain servers in 2 datacentres, located in Brisbane and Sydney. We have full remote access to our servers and at anytime can login remotely to reboot a server or diagnose a problem. We do not resell for other hosting companies, so we do not need to rely on a third party for any server software issues.
  • Backups - Hosting accounts are backed up daily or weekly
  • Reliability - Servers are running on a raid drive setup, meaning should one hard drive fail another one will take over which will contain a up to the second backup of the original drive. In the event of total hardware failure we can have someone physically access the machine and replace faulty hardware within a 4hr time frame.
  • Maximum uptime - We have experienced staff monitoring the servers around the clock to ensure maximum uptime.
  • The networks we are using have a 99.98% uptime guarantee, meaning your site will always be available and online. However there maybe the odd outage but very rarely, such outages are usually caused by other Telco companys and their networks which are usually fixed asap.
  • Software - Our servers have all the required software installed to ensure your website runs fast and smoothly. Because we develop the site we know exactly whats needed to run it, therefore it really makes sense to host with us also.
  • Fully Managed Service. You dont need to know anything about website or how to setup email accounts, our fully managed hosting service will ensure we do all the technical stuff for you.
  • Spam filtering and blocking - We recognise SPAM as a major problem these days for most users, that's why we're fully dedicated to reducing spam levels as much as possible for our users. With the use of certain blocking software and filters we can keep your inbox clean of most junk.
  • Prompt support - Support to our clients is very important to us, we ensure that all hosting & email related support requests are dealt with promptly. Usually we reply within the hour to most common issues. Support is available via Email/Online ticket or over the phone.

If you have any questions about our hosting services please contact us today. web design sydney

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